Professional Product Photography
About Renee Bell: the creative force behind NFE Design
I’m Renee Bell — photographer, creative strategist and storyteller.
I help brands express who they are through imagery that feels authentic, intuitive and enduring. With over 17 years of creative experience I blend photography, design and brand strategy to craft visuals that don’t just look beautiful — they connect and convert.
From self-taught creative to branding expert
My creative journey began with a camera and a love for capturing life’s details — light, texture, emotion. Eight years photographing newborns and families taught me to see nuance and patience in every frame.
That precision evolved into a passion for branding — for helping products tell stories with soul. Today, that same instinct for beauty and truth lives inside every project we deliver at NFE Design.
I quickly realised that pretty pictures weren’t enough.
Brands need strategy, story and emotional resonance. A visual identity and a website that spoke to consumers and drove sales. So I began fusing art direction, design and photography to help businesses create cohesive, meaningful visual identities. I specialise in branding strategy, visual content and product photography services for health, wellness and beauty brands.
I didn’t stop there though, I wanted to connect with my clients on a deeper level, to understand not just their products, but their purpose. My studies in life coaching and human behaviour taught me to listen differently, to create collaboratively and to bring out the best in every brand I work with.
The NFE Design Difference
What does NFE stand for?
At NFE Design, we go beyond creating beautiful imagery, we build lasting creative partnerships. Many of our clients have worked with us for years, collaborating monthly to evolve their visual identity and keep their brand story consistent across every touchpoint.
Our approach combines strategy, artistry, and emotional intelligence.
Because great content isn’t just seen, it’s felt.
“Every brand has a unique story to tell and I’m passionate about helping you share yours through powerful and purposeful photography. Whether it’s capturing your products in their best light or crafting a cohesive brand strategy, my goal is simple: to make your brand shine.” Renee Bell
Frequently asked questions
Years ago, during my studies in health coaching, I started working for a business that sold organic and natural health products online. I handled all their product photography for the website and marketing materials and fell in love with it. My years as a newborn photographer honed my skills in composition, photography styling and post production editing. This all translated well to product photography.
I am completely self-taught in photography, though I’ve attended many workshops over the years. One thing I stand by: hours of hands-on practice developing a portfolio to showcase your range of abilities is the best way to learn.
I hold a Cert IV in Graphic Design and a Diploma of Sustainability. I’m currently completing a Bachelor of Arts in Creative Arts & Health and a Bachelor of Marketing. I’ve also trained as a life coach, health coach and youth mentor, and hold a Undergraduate Certificate in Counselling.
In addition to that, plenty of of life experience and countless hours honing my craft behind the camera.
Camera Gear
For my styled product photography I use professional Canon gear – currently a Canon 5D Mark IV with either 24-70mm L-series lens or 100mm macro. Although there are newer cameras around, I’ve always shot with Canon and it’s the best camera for me at the moment. The macro lens is amazing for showing off fine product details and skincare swatches.
I shoot exclusively in natural light and in RAW for full control over tone and colour.
For video, I use an iPhone 16 Pro for consistent image quality when creating social media and B-roll content.
Editing Tools
For photo editing, I use Adobe Photoshop and Lightroom Classic to edit my images in post production.
Studio Setup
My home studio is equipped for both white background eCommerce photography and creative lifestyle setups, with a variety of coloured backdrops and styling surfaces available. We have a large selection of props available for use and can purchase custom props or florals if required.
For product lifestyle photos and user generated content, I use my home or hire locations depending on requirements.
These days, I specialise in product photography. I create styled product shots for online stores and lifestyle imagery that features your products in use. My work often includes skincare swatches, flat lays and detailed compositions that highlight the quality and story of your brand.
I shoot exclusively with natural light in my studio in Newcastle, NSW, creating professional, clean and minimal imagery that feels authentic and elevated.
I also offer white background eCommerce photos to help enhance your customer’s online shopping experience.
While my main focus is product and brand photography, I also take on select lifestyle and portrait projects. You can learn more about those services here. Newcastle Photographer Renee Bell.
Absolutely! I love hearing from people. Feel free to contact me with any questions about photography, branding or creative direction — or check out my Instagram page for behind-the-scenes content.
I regularly share photography tips, editing techniques and insights into my shoots. If you want a closer look at my process and what goes into each project, you’ll find plenty there. Give us a follow and say hi — I’d love to connect
NFE DESIGN ON INSTAGRAMProfessional Product Photography by Renee Bell.
I’d love to chat about your brand, your next shoot, or how we can bring your creative vision to life.
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